A Summative Blog on Audience, Engagement, and Co-Creation

Conducting research for building a prototype for a digital public history project comes with some interesting challenges.  One of the challenges that I have encountered is creating a set of questions to find out more about my audience.  During the early planning stage, I thought I had great ideas for whom the project will target. After interviewing my users, I realized I needed to revisit my set of interview questions.  My questions were almost linear, and I needed to take less control and let the audience tell me what they are looking for.  One of the audiences that I did not consider at the initial planning of my project is the audience who does not have any knowledge of both Koreatowns and Korean American history and culture in North Texas. If I could find a way to engage this type of audience, then I will have a better understanding of my audience.

According to Shlomo Goltz, “personas are one of the most effective ways to empathize with and analyze users.”  Learning about personas and creating two personas for my project has helped to step back and see my project from another angle.  Then, I began to understand my audience.  I am currently in the process of creating a third persona to acknowledge another group of audience. Another challenge I have encountered is the technology aspect. I made the assumption that if my audience uses technology, then it will be less difficult to engage them. However, I needed to pay closer attention to different patterns of data and the data that was missing. Both users access social media, but the type and time spent for each one differs depending on what they need and want from each one. The users not only want to search for information, but they also want to learn and to be acknowledged. I plan to study more social media platforms in order to understand how each one serves a purpose for different audiences. This  will help me to learn which ones serve a greater purpose in engaging the audience with the project, and it will help me to select the appropriate digital tools to engage my audience.

Furthermore, engagement becomes a key factor for keeping the audience interested, informed, and valued. They want to be part of the project in some way. Just like visiting and engaging in the physical spaces, the audience wants that similar experience in a digital space; and they want to leave a physical and digital space knowing that they have learned and/or contributed in some way. The shared inquiry between the audience and the project creators create an interesting dynamic. By inviting the audience to become part of the project, the level of engagement goes from minimal to valuable.  Also, carefully researching the audience and the different types of engagement adds a humanistic approach to the project. I plan to integrate activities that both the audience and I can co-create or build the project together.  In the meantime, I will continue to research the end goals of different users.  Overall, the user research has helped me to view audience from a different perspective and how they play a significant role in the designing and planning of our digital public history project.

A Response to Grele’s “Whose Public? Whose History? What is the Goal of a Public Historian?”

Similar to the broad definition of Digital Humanities, the definition of Public History is also broad because it is constantly debated and changed.  From his article, “Whose Public? Whose History? What is the Goal of a Public Historian?” Ronald J. Grele defines public history to be “moving into fields long occupied by practicing non-academic historians.  It is debating issues within a long tradition of debate.  It is deeply embedded within a series of ongoing tendencies in the profession” (44).    Grele’s definition is enlightening because he views public history to be diverse and versatile.  According to John Dichtl and Robert B. Townsend’s article, “A Picture of Public History: Preliminary Results from the 2008 Survey of Public Professionals,” the comparison of the survey results from 1980 and 2008 show the changing trends such as how many public historians were employed in academia and non-academic institutions.  The 2008 survey also shows that “women comprised two thirds of the respondents (65.5 percent)” compared to the 36 percent from the 1980 survey.  Denise Meringolo, author of Museums, Monuments, and National Parks: Toward a New Genealogy of Public History, defines public history to be collaborative, multidisciplinary, and engaging with a focus on communication.  In the following statement, Meringolo clearly defines the role of the public historian: “Public historians can produce original interpretations that connect scholarship and everyday life by respecting the ways in which their partners and audiences use history and by balancing authority against community needs” (168).

Dichtl and Townsend argue that “Public history is one of the least understood areas of professional practice in history because the majority of public history jobs are outside of academia.”  On the other hand, it can be due to two reasons: “First those of us who currently work in the field have not clearly defined what is we do, why we do it, and why it is an alternative to other forms of historical effort. Second, the debates have taken place in a historical vacuum” (Grele 41).  Even though the public is ubiquitous when it comes to history, adding the term “public” to “history” seems to spark some controversy, but “another group of historians emerged to work with a non-college public: local history movement” (Grele 42).  As a result, Grele argues that “it was the local history movement which offered the most thoroughgoing alternative to the historical work done in the academy” (43).   However, public historians were not seen as equal to the academic historians. Meringolo also mentions two reasons or trends of thought for the debate: “Some scholars emphasize the term “public,” arguing that the environment in which historians apply their craft impacts the questions, methodology, and content of interpretation. Others underscore the term “history,” insisting that credentialed historians perform their work in accordance to the same disciplinary standards regardless of location or audience” (xvi).   Both Grele and Meringolo argue that the combination of “public” and  “history” sparks a debate for defining public history.

Another reason for the broad definition of public history is the debate on its origin.  Grele argues that the job crisis for the academic historians was the reason for the beginning of public history because the proponents of public history “have accused the [academic] profession of ignoring the possibility of opportunities outside of the academy and monopolizing the ideological formulation of the role of the historical by accenting a narrow vision of the historian as researcher or university professor” (41).  Thus, it began opening up  job opportunities for historians. However, Denise Meringolo contends the origin of public history began with the National Park Service. Meringolo argues that it was Verne Chatelain (first chief historian for the NPS) who should be credited for the beginnings of public history because “it was evident to Chatelain that an advanced degree in history did not necessarily prepare historians for work in the federal government” (xiii).  Therefore, in the 1930s, “Chatelain’s new technicians were among the first public historians, and they had a profound impact on the evolution of the field” (Meringolo xiv).  Also, Meringolo acknowledges that it was during the 1970s that academic historians were “concerned about the scarcity of jobs for history PhDs” (xiv); but in her book, she “examines the process by which federal workers began to conceptualize the protection of landscapes and artifacts as valuable public work” (xxix) and the importance of collaborating with other professionals (e.g. scientists) and the public audience.

Public history includes both the academic and non-academic historians working together to engage the public.  Also, public history is a collaboration of historians and professionals/experts in digital humanities, science, architecture, literature, medicine, textiles, folklore, mental health, media, culinary arts, art, music, religion, etc.  In today’s fast-paced and social media driven society, public history plays a significant role in the form of digital public history.  It not only engages the audience, it allows the public to take part in the making and preserving history.  Despite the debates, a broad definition of public history allows space for more ideas of collaboration and engagement because history is never seen and told in one way.  Since “Fledgling public history inherited from its late nineteenth-century origins a pragmatic approach to research and an impulse to change” (Meringolo xxxi), the broad definition of public history allows change and evolves with change.

In agreement with Grele’s statement that “Thus the task of the public historian, broadly defined, should be to help members of the public to do their own history and to aid them in understanding their role in shaping and interpreting events” (48), the types of the practice the field of public history should encourage will change throughout  history; and it will include more collaboration and engagement beyond the academic setting.  For example, Social media plays a big part in public history.  Facebook, Twitter, Instagram, and YouTube probably have their own public historians; and their platforms engage the public on a daily basis.  Even their audience contribute to the making of their history through crowdsourcing.  Public history projects invite the public to engage with artifacts that were once lost or hidden from the public.  Public history is a collaboration of historians, other professionals, public, and technology.  Therefore, digital humanities public history adds another layer to the field of public history and its definition.

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