A Summary of User Research

From my research, I have learned that I need to broaden my audience. Initially, I did not consider interviewing people who have never visited the two Koreatowns and/or have no knowledge of Korean culture and history. Instead, I focused on people who have an interest or have some connection.  Another thing I need to consider is asking users what they would like to know about Korean American history and culture in general instead of specifically Korean American history and culture in the North Texas area.

Regarding social media, I did not ask the purpose for using each one. Fortunately, the interviewees added that information without me asking. I have to reconsider how social media plays a significant role in their daily activities.  In order to understand my users and broaden my knowledge of social media, I might consider using more social media than my usual two.

After reviewing the user interviews, I realized that I might have to make some changes to my project ideas and plans. It seems as though that my questions have focused too much on what they know about Koreatown and Korean history and culture.  Due to my controlled focus, I focused less on audience.  I have learned that I need to give up some control.  In the article, “A Shared Inquiry into A Shared Inquiry,” Corbett and Miller argues Ronald J. Grele’s point: “A shared inquiry is a deliberate decision to give up some control over the product of historical inquiry” (20).   So, I had to ask myself, “What can I learn from my audience in order to gain their attention and to engage them in a dialogue with the project?” I might consider adding a blog page for users to add their personal memories about Korean culture and connect them to their reasons for visiting a Koreatown. This page will help me learn about my audience and how they can contribute to building the project.  I also need to consider the spatial components and how they affect the relationships or communications in Koreatown as well as the digital space. Instead of just searching the project site, I have to encourage the audience to explore it because “it suggests a non-linear spatial imagination rather than linear, funneled one: one inhabits a space that is being explored rather than simply forging a narrowing path through it” (Frisch 132).  Therefore, the interviews have taught me that I have so much more to learn about audience and I need to revise my project ideas and plans.

 

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